Shiseido seems to have chosen the face for their line Integrate: Angelina Jolie. Hmm... a Japanese brand using an American for their ad campaign... does this strike you as odd? But can you blame them? Angie is GORGEOUS and HOT! If anything, this may reinforce the unfortunate tendency for Asians to want to look more "white" because it's highly regarded as what is considered to be beautiful. I'm not even sure Japan needs an extra push to get customers to buy Shiseido. It seems to be a pretty popular brand amongst Asians already. Run those commercials here and you're sure to see a surge in sales! I also read that commercials have already aired in Japan, and since YouTube failed me I scoured the net for the commercials. You can view one of the streaming commercials here. Or you can view and download both versions here. Lucky for you, I've posted them here for convenience:




Not surprisingly, the emphasis of the ads are on her lips. I wonder how much lipstick was used up in making these commercials...

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posted by che @ 2:30 PM